A1:K29fxAVERAGE COUNTIF IFERROR MAX MIN SUM
MRR Movement & Churn Tracker — the first rows of the actual spreadsheet
MRR Movement & Churn Tracker
The opening rows of the file you get — sample data included, not a mock-up.

Sales template

MRR Movement & Churn Tracker

New, expansion, contraction and churn each month, adding up to net revenue retention you can defend.

$19one payment, yours to keep
  • ✓Instant download
  • ✓Every later version free
  • ✓Commercial use
  • ✓No watermark
90
live formulas, each one recalculated and checked
11
columns: Month, Opening MRR, New, Expansion, Contraction, Churned, Net new, Closing MRR, Growth, Gross churn, Net retention
13
figures worked out for you

A SaaS founder tracking real growth · Subscription businesses — usually looking for this when revenue is up but churn is hidden inside the total.

Need more than one? All 9 Sales templates for $39 — $131 bought separately. All 66 for $99.

Works in Excel 2013 and later, Microsoft 365, Google Sheets and LibreOffice Calc. Set up to print landscape on one page wide. Version 1, updated 25 September 2026.

There are free templates. Why this one?

There are, and some are fine. The difference is what has been checked. This file was built from scratch, then every formula in it was recalculated by a separate checker that compares each result against an independently worked-out answer — 90 of them here. A template that looks right and totals wrong is worse than no template at all, and that is the usual failing of one downloaded from a search result.

It also opens with sample rows already filled in, so you can see every formula working before you touch it, and it is set up to print without fighting the page setup. No watermark, and you can use it commercially.

About this MRR Movement & Churn Tracker template

Monthly recurring revenue can grow while a business quietly loses customers. This Excel MRR movement tracker breaks every month into new, expansion, contraction and churned revenue, carries the balance forward and shows growth, gross churn and net revenue retention.

The year summary shows opening and closing MRR, growth over the year, average churn and NRR, the best and worst months, and how much growth came from existing customers.

Good for

  • →SaaS founders reporting MRR to investors
  • →Seeing whether growth comes from new or existing customers
  • →Tracking the effect of a price change on churn and expansion

What it works out for you

The year in one place

  • →Opening MRR
  • →Closing MRR
  • →Growth over the year
  • →New business won
  • →Expansion from existing customers
  • →Contraction
  • →Churned revenue
  • →Average gross churn
  • →Average net revenue retention
  • →Best month (net new)
  • →Worst month (net new)
  • →Months that went backwards
  • →Expansion as a share of growth

What is inside the MRR Movement & Churn Tracker template

The table has 11 columns. Calculated columns fill themselves in; the rest are yours to type over.

  • →Month
  • →Opening MRR
  • →New
  • →Expansion
  • →Contraction
  • →Churned
  • →Net new
  • →Closing MRR
  • →Growth
  • →Gross churn
  • →Net retention

How to use the MRR Movement & Churn Tracker in Excel

Enter the four movements each month. Opening balances carry forward, and net revenue retention is measured on the customers you started the month with.

The file opens with sample rows so you can see every formula working before you change anything. Type your own figures over them. When you need more rows, insert them inside the existing block rather than underneath it, so the totals keep covering every row.

Functions and formulas it uses

Every one of these exists in Excel, Google Sheets and LibreOffice, so the file behaves the same wherever you open it.

AVERAGECOUNTIFIFERRORMAXMINSUM

Questions about the MRR Movement & Churn Tracker

What is net revenue retention?

The revenue kept from the customers you started the month with, after expansion, contraction and churn, as a share of opening MRR. Above 100% means existing customers are growing revenue on their own.

What is the difference between contraction and churn?

Contraction is a customer paying less, such as downgrading a plan. Churn is a customer leaving altogether.

Why is new business left out of net revenue retention?

NRR measures what happens to existing customers. New customers count towards growth, not retention.

What you get with the MRR Movement & Churn Tracker

  • ✓90 formulas, every one recalculated and checked
  • ✓Opens with sample rows already filled in
  • ✓Excel, Google Sheets and LibreOffice Calc
  • ✓Set up to print landscape, one page wide
  • ✓Commercial use, no attribution needed
  • ✓Every later version included free

Get the MRR Movement & Churn Tracker for $19

One payment. The file downloads straight away, and every later version of it is yours at no extra cost.

Buying a few? All 9 Sales templates for $39, or all 66 for $99.

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